Woman’s Passions

Hollywood actor Josh Hartnett becomes the new face of Emporio Armani «Diamonds for Men» perfume. It is the man’s version of perfume, which was represented by singer Beyonce Knowles.

The star of Black Hawk Down will take part in an advertising campaign, which will begin in August this year.

Explaining the choice, Giorgio Armani declared: «Emporio Armani aromas are created under the influence of music and films. I consider, that man’s aroma “Diamonds” should be represented by one of the most inspiring young actors of the present».

Beyonce Knowles appeared in preview trailers under a song «Diamonds are a Girl’s Best Friend». It is still unknown, whether there will be an advertising with Hartnett’s participation only on TV, or and in printing editions too.