Since ancient times, people have attributed magical properties to hair. They believed beautiful, healthy hair made a woman feminine, wrapped her in mystery and attracted people to her.  An owner of lush and shiny hair feels and acts more confident. Moreover, a well-groomed head always creates good mood.

However, a contemporary woman has to work for great hair. Stress, overwork, lack of sleep, irregular meals, diets, bad water, air pollution, ultraviolet radiation and improper care negatively affect our hair condition.

As a result, you hear about  the best shampoos. After all, advertising says modern shampoos declare war on brittle and split ends. They’re filled with natural ingredients that find micro splits in hair structure, penetrate directly into hair roots and nourish them. In this case, natural shine is distributed over the entire hair length. As a result, hair becomes more elastic and obedient, and pro-vitamin formulas help to make hair healthier.

The fact is when we comb our hair, up to 40 percent of it is broken. No more, no less. Commercials do not mention that shampoo is created to wash your hair. One gets the impression it is a notorious Middle Age magic elixir, which helps turning an ugly woman into a real beauty.

In fact, even the best ultra-modern shampoos are very close to so-called “yesterday’s” products. After all, both regular and super shampoo still contains an aqueous solution of surfactants, thickener, preservatives and perfume fragrance.

Apparently, in order to increase purchasing power of “innovations”, their labels often show a little more advanced composition: conditioners, vitamins, proteins, enzymes, herbal extracts, dietary supplements or even the unknown “scan medical complex “.

Yes, all these supernovae shampoos wash your head wonderfully and thereby cleanse hair from grease and dirt. However, any “normal” shampoo does the same. But that’s not the end. Not all of these best shampoos actually show excellent results in terms of the advertised “soft hair” or “ease of combing.”

To date, there is no any tangible evidence that hair can absorb and assimilate “useful” substances and additives from foam. With regard to use of B5 and B6 proteins and vitamins, experts state the effectiveness of their direct contact with hair is rather questionable. Besides, all these “magic” properties of advertised shampoos cannot be determined outside the scope of the laboratory.

Experts also say the claim that some shampoos are allegedly made from mountain glacier water is rather funny. The fact is such water (if it exists) will be immediately diluted with tapped water. The real question is: should we pay more in this case? It is clear; we should not.

Labels of bottles stating shampoos will give your hair unusual volume (allegedly contributed by shampoo and conditioning properties) also look to be superficial.

Hair volume largely depends on drying and styling techniques. Conditioning agents only affect “soft hair” and “ease of combing” indicators. Thus, another myth is debunked.

By the way, the results of testing on shampoos that claim to protect hair color from ultraviolet radiation as well as those tested for “ease of combing” and “soft hair” gave the lowest score to Pantene Pro-V Classic Care, Wella Vivality Color-Shine, and Neutrogena Clean for Color shampoos. Pantene Pro-V Radiant Color showed rather good result and Elvive Color Protect, and Fructis Color Last provided even better result.

The highest score on shampoos tested on damaged and dry hair went to Umberto Giannini Urgent Repair and Elvive Nutritive shampoos. The rest showed absolutely no difference from conventional shampoos designed only to wash your hair.