The use of giveaways is an integral part of corporate ethics. Today the practice of giveaways to customers and business partners exist in most major reputable companies, especially in medium and large businesses.

Corporate gifts are not only an excellent way to maintain the company’s image in the eyes of partners, customers and clients, this is also an opportunity to remind of yourself once again, emphasize your individuality and establish or strengthen relationships between companies. Value and originality of giveaways affect the impression the company will produce on partners.

Business giveaways include office accessories with the company logo and information about the company, household items, etc. As a rule, they appear to be one of the three groups.

First of all, these are promotional giveaways, which include small and inexpensive items with company logo, for example, key chains, lighters, pens, mugs, etc.

Secondly, these are printing giveaways: diaries, notebooks, wall and pocket calendars, notepads, posters or placards. Their advantage is that they can be used as a supplement to the business gift, and as a promotional giveaway.

Finally, these are VIP-giveaways, which include exclusive and, as a rule, expensive things, made by order. This can be expensive watch, paintings, cases, stationery from top designers, decorated with precious metals or inlay. Usually these giveaways are intended for one specific person and are made in one copy.

Do not forget that business giveaways are not only a manifestation of attention, but also an integral part of the image of any company, indicator of its business culture. It is therefore important that giveaway would evoke positive emotions and create favorable conditions for further business contacts. This requires that the business giveaway would combine attractive appearance, originality, usefulness and quality. Then it will help achieving the goal.

Promo-giveaways are distributed during promotions to customers and potential partners to tell about your company, establish yourself in the market and inform buyers about the quality of your products and services. That is why promotional giveaways must always have high quality, otherwise customers will form a negative opinion about the company.

In addition, creative approach to this kind of «Souvenirs» is very important, because it directly affects their efficiency. For example, an ordinary pen with company logo will be used only by one person, while a pen on a stand with a spring sucker, placed on a rack for visitors, will be seen by tens and even hundreds of people. Other useful little giveaways, such as a mini-cigarette case, lighter, bottle opener will be applied in any office, and serve as a reminder about the company.

Many companies do not stop at the stationery and go further. Today the segment of corporate giveaways also offers «edible» souvenirs. For example, candies, offered to guests at the reception, small chocolate bars with the company logo and address, etc.

Business giveaways personalization

Recently, exclusivity and individuality of each giveaway gain special importance. After all, the more original and interesting it is, the more likely that you will show yourself as a creative company, paying attention to every detail.

Today, there are many different ways to personalize giveaways and imprints logos on souvenirs. First of all, it is stamping, or drawing of the logo on paper, cardboard, leather. Embossing is a reliable and economical way of decorative finish, giving originality to any product: business cards, postcards, catalog cover and booklets, folders for papers, books or diary.

To design advertising or corporate giveaways, made of soft materials (leather, paper) you can choose hot embossing, foil stamping, embossing.

You can apply brand symbols or logo on metal or glass giveaways through laser engraving. This is a method of marking by a laser beam, forcing solid particles evaporate from the surface of the object. Laser engraving is ideal for processing of metal pens, key rings, business card holders, watches, etc.

Silkscreen or screen printing is a method of obtaining images by paint bursting through a special form (stencil). This method is applied on paper, plastic, film, fabric, metal, glass, ceramics, etc. Screen printing has a low cost, while allowing applying decorative images of different shapes and colors on giveaways. Screen printing can be used in manufacture of business cards, envelopes, letterheads, pennants, flags, etc.

Tamp type is gravure printing, in which the transfer of images from a printing plate (cliché) to the printing surface of giveaways is made not directly, but with a tampon (a soft silicone pad). This method is used for labeling small items: pens, lighters, ashtrays, mugs, lighters, key rings, etc.

Decal is another type of printing, in which they firstly print decal, which subsequently is transferred to decoratee giveaways. There are several varieties of decal: cold decal, low-temperature decal (for decoration of glass and metal) and annealing (hot) decal, applied for design of porcelain, ceramics and glass.

Thermal Transfer is relatively a new type of printing, in which the image is firstly carved on material (most often, film), then transferred to giveaways under the influence of temperature in a special press. With this technology, you can decorate bags, briefcases, umbrellas, etc.

There are also a number of technologies that allow additional design effects. These include thermography, you can use it to create the effect of three-dimensional image on flat surfaces. In thermography they also apply polymer filling, which is used for production of bulk labels, badges, trinkets and other giveaways.