We often hear that there’re no sexes in business - you’re either a business man or not. However, majority of most famous business-women are, as a rule, well-groomed, elegant, perfect looking ladies, whom you cannot describe as asexual

We often hear that there’re no sexes in business - you’re either a business man or not. However, majority of most famous business-women are, as a rule, well-groomed, elegant, perfect looking ladies, whom you cannot describe as asexual.
But there’s also another side in this. If you overstep some limit in your striving for perfection, then glamour begins suppressing some personal and professional qualities in your image. Of course, sometimes such female weaknesses should be turned into a strong side and used as a weapon in achievement of your goals too, but in majority of cases this only hinders. Especially for business-ladies beginners, who are subordinates to someone and cannot make independent decisions.
It is considered that during first meeting look is fixed (in different order, depending on your partner’s character) on several points - hands, hair, face. So you should keep them in perfect order. Moreover, it is desirable to observe also some actual trends, what will characterize you as an experienced person, keeping up with the times, and not a “bluestocking”, indifferent to other people.
You shouldn’t pay your attention to careful hair setting or perfect manicure and undervalue rules of business make-up. “Something pale” - is not a way out and far from synonym of term “business make-up”.
Of course, the brightest novelties of this season (for example, make-up “a la forties” - fatal clear contours of bright lips, brows and accentuated eyes) - are still a choice for a week-end. You shouldn’t also go mad on accentuated graphic eye make-up with some Gothic hint. Imperious black with wide eyeliner on upper and lower eyelids and with black shadows tintage - will, of course, make your look especially expressive, however, it may frighten conservative business partners.
Nevertheless, you shouldn’t absilutely refuse from black eyeliner. You know, this is one of the most significant hits of this season and while skillful usage it can intensify your image of a strict leader, energetic business-partner or an abstracted intellectual. For this you need to apply eyeliner with rather wide stroke either on upper, or on upper and lower eyelids and shade it with fingers, making it slightly smoke-colored, without clear contours.
If you accentuate eyes in your daily make-up (and as a rule, business make-up is based on this), use also corrector, which visagistes advise applying under eyes and on upper part of cheek-bones. In combination with black eyeliner this will accentuate the depth of your eyes stronger even without color shadows.
Such eye make-up looks especially good on the background of foundation, containing luminescent particles. They give even tone and natural skin color, which is like shining from inside and looks very healthy. In principle, it is enough just to add some loose powder of natural tone.
If you are not ready to experiment with black eyeliner or anyway think it is too vulgar for you, then you can accentuate your eyes with black mascara. By the way, color mascara is persona non grata for a business-lady. This is an axiom, which you should remember last and all the time. Brown mascara is not an exception.
Requirements for mascara should be peculiar. Best of all is to use modern novelties - two-in-one or three-in-one. It should make lashes longer, increase their volume, fix mascara on lashes, be water-proof and hypoallergic - in general, a business woman should never save on mascara, as her working day is usually non-dimensional. You will hardly be able to apply make-up again, you will manage only to refresh it somewhere in the afternoon. And regardless of your attempts, most likely, mascara will start peeling off by the end of a day.
One of ways to avoid this - is to apply mascara only on edges of lashes. And don’t go mad on such tips, like, say, “waving” of lashes. This may create a dollish image, which can slur over the whole positive impression from your business acumen.
While taking care of your lashes, never forget about brows. Thick verdure or, to the contrary, thin string of brows will also cause negative impression about you, as a professional. It is better to concentrate your attention on a beautiful line of brows (this way you can make your eyes bigger optically).
This season we see such a nice detail of make-up, like return of blusher. They are applied with a wide stroke along upper part of cheek-bone from nose and almost to ear. The most fashionable tone - is light tan.
Your colleagues or a business-partner should be lost in conjectures while seeing you: whether you are covered with slight blush because you’re so pleased to see them, or you’ve just returned from Mediterranean. Anyway, refuse from porcelain white skin: paleness is not in fashion today.
While accentuating your eyes, don’t make your lips too bright. It is considered that business make-up should avoid red lipstick categorically - they say it is vulgar and too provoking-sexual. But what shall we do with fashionable trends of this season, where visagistes just cultivate bright-scarlet lipstick?
Well, don’t refuse from this pleasure. Just choose mat texture, don’t create clear lip contour or use lip gloss. It adds unnecessary sexual plumpness and seductiveness, which won’t be good for you in business atmosphere.
And the last thing. When we speak about business make-up, we don’t mean only business-structures. This is also concerns teachers, officials, doctors - in general, all women, who communicate with people a lot on their work and should create good impression on them.