Who sets fashion rules, if not famous fashion designers? Dressing in design things and visiting boutiques regularly can be rather expensive for everyone. However, you can listen to their fashion rules councils.

Giorgio Armani collection for autumn-winter 2009 season can be named royal. This is a man with dignity and self-irony, found and irreproachable.

Fashion rules. Autumn-winter 2009 collection showed that one can return good manners on a podium through expensive refined materials and magnificent designing of clothes.

Giorgio Armani fashion rules show represented: wide elegant black trousers with light jackets and ties matching colour of jackets. Jackets of irreproachable narrow silhouette with well-known round shoulder, designed by maestro many years ago.

There was a lot of velvet, which will introduce glamour and luxury in man’s image during cold winter days. These are parkas on zippers, knee-length, waistcoats and many loose trousers. You can see grey quilt leather short jackets and an obligatory attribute of such regal man, presented by Giorgio Armani, - a hat.

And at last, 21 fashion rules of style, respect and success, offered by one of the most outstanding world designers Giorgio Armani

1. Cheap pair of footwear – false economy. Never save on the main thing – here is a basis of your fashion rules clothes.

2. Balance between work and life – a key to success for each man. I offered life for the sake of work and if I could begin with the beginning, I would do all differently.

3. Black and dark blue colours make figure slender. You can experiment with form and fabric, if you adhere to this colour scale.

4. Never give too much attention to fashion rules. The most stylish men – ones that look as if they make minimum efforts to it. Eventually, fashion is a way of self-expression, I do not think you can name a subject of clothes a disaster from the point of view of fashion rules, if the one who wears it, feels good.

5. At intensive playing sports your muscles will develop in unusual places. In this case you should consider tailoring. Recently I started dressing players of “Chelsea” – these guys are in very good shape.

6. People say I look 20 years younger, than I am, and ask about my secret. Partly it is a question of genes. My mother died being 90 years, but thus looked on 65. I hope my situation will be the same. But it also a self-discipline question: do not go to bed too late, do not drink too much, do not smoke. Learn understanding and supervising yourself.

7. You can get what you want not always, Mick Jagger sang. Yes, I wished to be tall and have a remarkable nose. Be content with what you have, and try to use it as much effectively. Do not spend life for trying to change things you cannot change.

8. Sexuality of man – a self-trust question. It in the same degree a state of mind, as well as body condition.

9. Till 50 years I did not think of my physical condition, then my friend told me I should be more vigilant. Now I am engaged in a gym daily. Exercises improve mood and allow being in shape. They help concentrating and feeling cosy with own skin.

10. Some man’s samples are actual at all times. For me Kary Grant remains such sample till now – he could look well in a suit, even when he escaped from plane across the field. My friend George Clooney also possesses this quality – he looks perfect under any fashion rules.

11. Jacket – a basis of man’s clothes. Be always convinced that it is accurately sewed, fits well, and you feel comfortable and confident in it . It is necessary to put on a good jacket, and all the rest will suit you well.

12. Good fashion rules give you self-trust and improve results of your work. I was called by my friend, who bought a team of Rugby football. Their business was not good. He asked me to dress them, and I agreed. Russell Crowe was this friend, and now his Australian Rugby team– Rabbitohs – gains victories again.

13. Reputation is like handcuffs. It is considered that I am a minimalist, and people complain, if I do something other.

14. You know more than you think, and you can do much more, than you know. When in 1985 my business partner died, some thought I would close firm. Instead I learnt doing his work. Never underestimate your internal possibilities.

15. Hollywood black tie – a universal fashion rule for any evening: a black suit, a white shirt and a black tie. Maybe this is cliche, but is the fact: each man looks well wearing a black tie.

16. Choose fabrics of neutral colours, with not too shouting pattern – they will serve longer (from the point of view of fashion).

17. Today fashion rules define man’s appearance even more often, therefore do not scrimp on good footwear, belts, bags, ties and so forth, and you can invent new and new suits. Remember colours of your clothes and make purchases according to it , but do not forget that grey should not be combined with black or brown. Your watch – one of your main acquisitions, it can tell much about you. I wear my personal Borgo 21 copy,  it is very dear to me.

18. A good perfume can become a bright fashion rule characteristic. This the first thing people sense, when you enter a room, and the last that remains after you leave.

19. You should have courage to defend own belief. When I started to experiment with fashion rules, it ran counter to all dominating ideas and methods. But I just wished to create clothes, in which you would look perfect and comfortable simultaneously. Eventually, my ideas got accustomed. Now men demand made-to-order clothes being convenient.

20. I am happy today men again have desire to look elegant. Grunge epoch was not the best for me.

I am assured that elegance is a key to appearance not subject to time – which does not become outdated and does not age you. I explain my success with adherence of this fashion rules philosophy. For me style is more important than passing tendencies.

21. As though I tried, I will never convince Sam Jackson to appear without hat!